Immediate Press Release
Calling all Curly Girls in the Northshore! Lorraine Massey and Cala Renee Salon are here to help you stay true to your curl. February 7th from 12:30-2:30 a book signing will take place.
Lorraine Massey, author of the Curly Girl Handbook, has helped Curly girls all over the United States with her cutting techniques and Styling guidelines. 65% OF ALL Americans have natural curly hair and a lot of them don’t know how to work with it. Lorraine Massey’s technique of cutting curly hair along with her book The Curly Girl Handbook has showed many people how to work with thier natural curly hair. Lorraine just appeared recently on the Today Show and The View demonstrating curly hair styling. Workman Publishing is launching her new Curly Girl Hand Book this month and she is on tour here in the North Shore.
Cala Renee Salon is a small salon in Beverly Mass. known for being Curly Hair Specialists. All of her stylists were trained in NY for Lorraine’s style of cutting curly hair dry. As Lorraine says”It’s not always what you take off on curly hair, but what you leave on. “ You have to put in mind the ”spring factor”, curly hair can spring up 4-12 inches once it is dry. With the help of Lorraine, Cala Renee Salon and websites like www.naturallycurly.com and www.curlyhairsalons.com , Curly girls are being helped all around the world.
Who: Cala Renee Salon with Lorraine Massey and Workman Publishing
When: Monday February 7th 2011 from 12:30-2:30, 12:30-1:30, demonstration to a small group of 35, press is invited, 1:30-2:30 First come first serve for a public book singing.
CURLY GIRL: The Handbook (Workman Publishing; January 24, 2011; $13.95; Paperback Original)
By Lorraine Massey
with Michele Bender
Did you know that at least 65 percent of women have curly or wavy hair? Probably not. And that’s because so many curly- and wavy-haired women blow-dry their hair straight, hide it under hats, pull it back with rubber bands, disguise it with weaves and braids, or flatten it with anything they can find. Too many of us are at a loss about how to properly care for our hair or, worse, are pretending we have straight hair and mistreating our natural curls. Curly girls, it’s time to surrender your blow-fryers, flat irons, detergent-filled shampoos, weaves, and other weapons of mass hair destruction and work with your curls instead of against them. Free your hair, and the rest will follow!
Known as a leader of the pro-curl revolution, Lorraine Massey, co-owner of the famed Devachan salons and co-creater of a multimillion-dollar hair-care product line, is internationally recognized as the go-to curl expert. Her new book, CURLY GIRL: The Handbook (Workman Publishing; January 24, 2011; $13.95; Paperback Original) is the unrivaled bible for everything related to the care, management, and styling of curly hair.
Introducing her revolutionary Curly Girl Method, Massey explains that the first step to achieving gorgeous hair is to throw out every bottle of shampoo in the bathroom, along with blow-dryers, flat irons, brushes, and hot combs, and replace them with a good sulfate-free cleanser, a botanical conditioner, and hair gel. Unlike traditional shampoos, which contain harsh detergents that strip hair of its lubrication, sulfate-free cleansers soften and protect the hair. Liberating curly girls from their dependency on harsh products and styling tools, Massey provides cleansing and styling routines for each curly and wavy hair type—Corkscrew, Botticelli, Corkicelli, Cherub, Wavy, S’wavy, Fractal, and Zigzag curls.
CURLY GIRL is packed with unique and fail-proof hair-care methods, including:
Following the wildly successful first edition that sent shock waves throughout the beauty world, this fully revised second edition is completely updated and expanded by more than a third with all-new material, plus an instructional DVD. The peerless resource for all things curly, CURLY GIRL shows us once and for all that wearing our hair the natural way is not just a trend—it’s a lifestyle.
About the Authors:
Lorraine Massey is the founder and co-owner of Devachan, a chain of salons specializing in curly hair. Born in the U.K., she has revolutionized the way curly hair is treated and cut, and gives seminars on her methods to stylists throughout the country. She is also the co-creator of DevaCurl hair-care products.
Michele Bender is a freelance journalist whose work has appeared in Glamour, Cosmopolitan, The New York Times, Working Mother, and Health, where she was a contributing editor. She lives in New York City.
Good hair day: Local locks to help soak up oil spill
By Paul Leighton Staff writer
BEVERLY — From her seat under a whirring hair dryer inside the Cala Renee Salon yesterday, Angela Cassano was as far removed from the spreading oil slick in the Gulf of Mexico as one could be.
But Cassano, like the rest of the Beverly hair salon's clients, will be doing her part to help in a surprisingly unusual way.
Over the next few days, salon owner Cala Mahoney will be saving her customers' cut hair, packing it in plastic bags and boxes, and shipping it to New Orleans, where it will be used to help absorb one of the biggest oil spills in the country's history.
"Who knew you could use hair to soak up oil spills?" Cassano said, speaking up to be heard over the noise of the hair dryer in the Rantoul Street salon. "In a way,it's a little strange, but it's a nice feeling to know you can help in that way."
The idea of using a few boxes of hair to combat an oil slick the size of Luxembourg might sound quixotic, but the clientele at Cala Renee will have plenty of help.
Mahoney is sending the hair to the Gulf of Mexico through a nonprofit organization called Matter of Trust. The San Francisco-based charity is collecting hundreds of thousands of pounds of hair from salons around the country and overseas. The hair will be stuffed into nylon stockings to create absorbent booms to help contain the oil slick.
"Hair is good at absorbing oil," Mahoney said. "That's why you have to wash it so much."
Mahoney first heard about Matter of Trust about eight months ago, after one of her clients, an 8-year-old boy, told her about the recycling uses of excess hair, such as turning it into mats for gardens.
That conversation sent Mahoney searching for more information on the Internet, where she discovered Matter of Trust. She became a member and ordered posters to put on the wall at her salon, but the organization was not in immediate need of hair.
Then came the April 20 explosion on the underwater oil rig in the Gulf of Mexico. Mahoney got an e-mail from Matter of Trust last week saying she would soon be informed of a location where she could send hair. That e-mail arrived yesterday, asking her to mail hair to a warehouse in New Orleans.
Mahoney began collecting discarded hair in a plastic bag that sits inside a cardboard box on one of her chairs. She said the New Orleans warehouse can only accept shipments until Friday because of the volume of boxes expected to arrive. Volunteers take the hair, as well as donated animal fur from groomers, and stuff it into recycled nylons to create the booms.
Mahoney estimates she'll ship out one box today and another on Friday. It might not be much in the face of such an overwhelming environmental disaster. But Mahoney, who has been in business in Beverly for 21 years, said it's a good feeling to help in any way.
"Usually, unfortunately, the hair just gets thrown in the trash," she said. "That's why it's so awesome that there's a good use for it."
Staff writer Paul Leighton can be reached at 978-338-2675 or by e-mail at email@example.com.
Salons donate hair to Gulf oil cleanup
In the nick of time
By Colneth Smiley Jr.
Thursday, May 6, 2010 -
Feeling helpless about the Gulf Coast oil spill? Get a haircut.
Barbershops and salons across the country have collected more than 400,000 pounds of discarded locks for Matter of Trust, a San Francisco nonprofit stuffing absorbent booms with hair to soak up oil along the Gulf of Mexico.
It may be crude, but it works.
“Curley, straight, blonde, brunette - any type of hair will do,” said Cala Mahoney, owner of Cala Renee Salon in Beverly.
Since last month’s oil spill, Mahoney has seen worried customers come in for a clip for the coast.
“We’ve received mutliple e-mails and calls from people saying they want to donate for the oil spills,” Mahoney said.
Gina Marie Drakos, a teacher from Danvers, made an appointment to cut up to 10 inches off her curly top. “You don’t want it in your food or washing up on you at the beach, but it’s not littering and it’s not gross. It’s a natural resource that can be used to solve a problem,” Drakos said.
“I look at it as compost. It’s biodegradable, it’ll decompose and it makes perfect sense rather than an artifical material that’s taxing our environment.”
On April 20, an explosion on a BP oil rig caused an underwater pipe to gush millions of gallons of crude oil into the Gulf Coast. The spill is being called a national disaster, with the worst yet to come.
The hair-made booms are just one of many solutions to contain what may be the largest oil spill in history.
“Hair is a natural absorbant, it sucks up everything,” said Cala Renee stylist Erin Bimbo. “We cut and dump so much hair that it’s nice to see it going to something acutually useful,” she added. “I can’t see me going down there. So this is my way of helping out, and I’m sure a lot of people feel the same way.”
For more, go to www.matteroftrust.org
written by Karen Macintosh
May 5, 2010
Cala Renee Salon hosted Lorraine Massey, founder and co-owner of Devacurl in a talk, demo and book signing today. Lorraine appeared at only 2 Massachusetts locations, Cala Renee in Beverly, MA and Brookline Booksmith. Lucky us! She is funny, modest, gave some great tips — and check out the tights and shoes! I got 2 Curly Girl books autographed, one for me and one for one lucky winner of my upcoming giveaway; so stay tuned!
During her informal Q&A I asked her – “what did you do to your hair today?” Her answer surprised me a bit. She washed and styled the night before with her gel, and diffused. She said she left the gel “cast” on (that hard crusty feel) and slept with her hair spread back on the pillow. This morning she let it soften in the shower and scrunched out the crunch. She doesn’t use a shower cap but doesn’t let it get wet-wet; just a bit of spray. So check out her 2nd day hair. She also said she can go 3-4 days by just refreshing curls piece by piece with Devacurl One Condition and water or a mix of Mist-er Right. She doesn’t do every curl, just the ones that need it. This method is almost exactly what I do with Loma Imply and Qhemet Olive & Honey Hydrating Balm. Sweet!
Parking Suggestions during construction. ( Big Project is estimated July/August 2017,)
Pink hilited streets have free on street parking, Black dots are Meters. Blue section on Pond Street are meters, and Pond Street has on street parking as well. When Detoured to Cabot Street look for Pond Street or West Dane, those will bring you to our area.
Consider taking the train here, we are an 8 minute walk from the station.VISIT www.bev1a.com for complete construction alerts.
Our Lower level expansion in 2008