Mothers Day is May 14th.

Purchase her a Gift Certificate for

$20.00 or more and

receive a free microfiber towel.


Save $5.00 off ALL Conditioners this month

and 20% off all Joico Retail Blonde Life products


​Joico Blonde Life

Blonde Life™ Brightening Shampoo:

to nourish and illuminate
Joico's Blonde Life Brightening Shampoo, is designed specifically for bleached, double-processed, and high-lift blondes. This gentle sulfate-free cleanser whips up into a luscious lather, then cleanses hair using a high-tech system that lifts and suspends dirt and oil in "micelles" (a fancy term for a bubble-like molecular arrangement) and quickly rinses them away. Along with it go unwanted yellow tones that turn blonde hair brassy. What you get instead is lustrous color, plus a soft, clean feel with no-drag wet combing so hair is perfectly prepped for a blow-dry. 

Blonde Life™ Brightening Conditioner:

for illuminating hydration & softness
Forget the heavy, gloppy treatments that weigh down fine, blonde strands. This nourishing formula combines the lightness of a lotion and the power of a serum to give you instant, intense hydration and incredible champagne-shine. Each highlighted strand is polished to a high gleam, giving you incredible shine and detangling power. This is a deeply nourishing conditioner that instantly revives blonde hair without weighing things down.

Blonde Life™ Brightening Masque:

to intensely hydrate, detox & illuminate
A quick-acting product designed to hydrate, soften, and illuminate blonde hair, by neutralizing chlorine and removing those nasty trace minerals known to turn a gorgeous head of blonde hair into a dull, yellowy mess. The perfect companion for Blonde Life Shampoo and Conditioner, this instant treatment transforms bleached, brassy, fried hair into soft, glossy, reflective strands that have body and elasticity – the kind that makes everything move, bounce, and shine in that I-want-her-hair way.